Aston Martin Parent Company

While aston martin is arguably more valuable than say saturn gm and ford s recent troubles in completing the sales of saturn saab hummer and volvo could foreshadow dire straits for aston martin should the company be put up for sale. View latest information news from aston martin our models including db11 vanquish s and rapide s. Mazda has been independent since 2008.

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Aston Martin Wikipedia

Below is the strengths weaknesses opportunities threats swot analysis of aston martin.

Aston martin parent company. It is headquartered in the village of gaydon in warwickshire england. Aston martin is a privately held company owned by investindustrial investment dar adeem investment david richards ford motor company and daimler ag as of 2014. Welcome to official website of aston martin iconic luxury british sports car manufacturer. As predicted by autocar last week a majority stakehold in aston martin has been sold to a consortium led by david richards.

The british car manufacturer produces luxury performance vehicles. Aston martin has a high brand equity and strong legacy. Aston martin threatened as parent company falters. Aston martin swot analysis.

Aston martin is positioned as a company which has been delivering value to customers for many years through unmatchable performance exclusive luxury. Richards is the british rallying magnate who won a world rally championship in 1981 alongside ari vatanen and whose motorsport outfit prodrive recorded numerous major successes in the wrc. Aston martin was bought by david richards the chairman of the motorsport and automotive engineering group. Until recently aston martin was owned by ford but they sold the luxury sports car company due to financial pressure.

David richards founder and chairman of prodrive a world leading motorsport and automotive technology company. Aston martin was sold to a group of investors in 2007 jaguar land rover became part of indias tata in 2008 and chinas geely acquired volvo in 2010. Mercedes benzs parent company and aston martin have formally agreed on a technical partnership the two automakers announced thursday. Aston martin lagonda global holdings plc is a british independent manufacturer of luxury sports cars and grand tourersit was founded in 1913 by lionel martin and robert bamfordsteered from 1947 by david brown it became associated with expensive grand touring cars in the 1950s and 1960s and with the fictional character james bond following his use of a db5 model in the 1964 film goldfinger.

The new owner of aston martin is a consortium comprised of. John sinders an avid. The agreement between aston and daimler formalizes a letter.